I live in Kyiv, Ukraine, together with my family and my schnauzers. I am sure that people all over the world know about the war in Ukraine. We now stay safe in our city, and I can work and present my program worldwide, being proud of it and hopeful for the future.
I am a professional marketing specialist with 15 years of experience. My strong points are branding, evaluation of marketing strategy, product development and launch on local and international markets.
Working as Chief Marketing Officer in an international company in the pet industry provided me with insider knowledge. Presenting our products at professionals-only expos in the USA and Europe, communicating with top managers of global companies, and launching our brands on the international level in the USA, Europe, and Japan affected my vision of promoting pet related brands and my understanding of the effective communication between owners and breeders.
But, of course, there is not only marketing in my life. I am also a professional breeder. I had my first Champion – a standard schnauzer – when I was a Junior Handler, about 23 years ago. Now I own the FCI kennel Eldzh Hope, breeding black miniature schnauzers. Graduates of my kennel live in 20 countries around the world, including top kennels and breed specialists, and FCI judges. Among alumni of Eldzh Hope kennel are ISPU champions, Multiple International Champions Top Dog in Europe 2019, European Winner 2021.